How to Start Your Own Washing Machine Brand in India: OEM Guide for Distributors & New Businesses

India’s home appliance market is booming, and the demand for affordable, reliable washing
machines is at an all-time high. Whether you’re a distributor looking to enter the OEM
market or a new entrepreneur planning to launch your own washing machine brand, this
guide will show you how to build a successful, scalable business with the help of a trusted
OEM manufacturer.

Why Start a Washing Machine Brand in India?

The Indian market is highly receptive to domestic brands, especially in Tier 2 and Tier 3
cities where affordability and serviceability are major decision factors. By launching your
own brand through OEM (Original Equipment Manufacturer) channels, you bypass the high
cost of manufacturing from scratch while gaining full control over branding and marketing.

✔ Rapidly growing demand in urban and semi-urban households
✔An opportunity to tailor products to regional preferences in color, size, and design.

✔Flexible MOQ (Minimum Order Quantity)
✔ Higher margins compared to selling third-party brands

What Is OEM in Washing Machines?

OEM, or Original Equipment Manufacturing, allows you to source fully manufactured
washing machines directly from a factory like Reintech Electronics and sell them under
your own brand name. This includes customization in design, packaging, UI, manuals, and
even after-sales support structure.
OEM advantages include
�� Custom branding on the machine body and packaging
�� Custom user manuals and labels
�� Export or region-specific power and design options
�� Lower upfront investment and faster go-to-market timeline

Why Focus on Semi-Automatic Washing Machines?

 More affordable
 Easier to repair
 Lower power and water consumption

 Ideal for areas with irregular water supply

Semi-automatic washing machines are also lighter and easier to transport, making them
distributor-friendly when selling across states or remote markets.

Best-Selling Capacities for Indian Markets:

 7 kg—ideal for nuclear families
 9 kg—mid-range and popular in urban towns
 11 kg—for larger families or small commercial use

Why Indian Distributors Prefer Reintech

Reintech is a fast-growing Indian consumer electronics manufacturer specializing in
washing machines, LED TVs, and air conditioners. Here’s why Reintech stands out:
 Make in India : Completely developed and designed within India.
 Branding Support: Custom design, packaging, and labeling
 Durable & Tested: QC-checked, rustproof bodies and energy-efficient motors
 Logistics Support: On-time delivery to any location in India

Step-by-Step: How to Launch Your Washing Machine Brand

Define Your Market and Audience

Are you targeting middle-income families in urban cities or budget-focused customers in
rural India? Your target audience will shape decisions like model types (semi-automatic vs.
fully automatic), size (6 kg vs. 8 kg), and pricing.

Choose the Right OEM Manufacturer

Look for a washing machine OEM with:
✅ Proven experience in electronics manufacturing
✅ Export readiness and ISO/CE certifications
✅ In-house branding, packaging, and design team
✅ Spare parts availability and warranty support
With over 10 years of OEM experience across India, Africa, and the Middle East, Reintech
Electronics is a trusted partner you can rely on.

Select Models and Customize

Based on your audience, choose from

�� Semi-Automatic Washing Machines (ideal for cost-conscious customers)
�� Top Load or Front Load (premium segment)
�� Choose color schemes, logo placement, UI branding, and packaging design

Decide Quantity and Payment Terms

Most OEMs require a minimum order quantity (MOQ). At Reintech, this could be as low as
100 units per model. Flexible payment plans and shipping timelines help reduce risk for
new entrants.

Register Your Brand & Start Marketing

Don’t forget to:
✔ Register your brand with the Indian Trademark Office
✔ Launch your website and social media channels
✔ List your products on Flipkart, Amazon, and local retailers

📊 OEM vs Contract Manufacturing: Comparison Table

Why Choose Reintech as Your OEM Partner?

Get Started with Your Own Washing Machine Brand